Paid Social Media Advertising and Web Support Services

The vendor required to provide strategic paid social media advertising services and related web and digital support in alignment with institutional marketing, enrollment, and brand objectives.
- Provide professional services including strategic planning, campaign development, execution, optimization, reporting, and digital performance support.
- Services may include, but are not limited to:
•    Strategic campaign planning aligned with college marketing and enrollment goals; 
•    Audience research, segmentation, and targeting; 
•    Paid media management across platforms including, but not limited to, meta (Facebook and Instagram), google ads (search, display, and YouTube), LinkedIn, and other relevant platforms; 
•    Creative testing, message refinement, and performance optimization;
•    Budget pacing, bid strategy management, and cost-efficiency monitoring; 
•    Analytics tracking, performance reporting, and key performance indicator (KPI) development; 
•    Conversion tracking implementation and integration with college systems; 
•    Landing page and campaign-specific web support; 
•    User experience (UX) recommendations related to campaign performance; 
•    Ada and digital accessibility compliance guidance; 
•    Collaboration with the college’s marketing and communications and enrollment management teams.