Social Media, Communications, and Public Relations Services

The Vendor is required to provide comprehensive public relations, communications, and social media services that strengthen the district’s ability to inform, engage, and support the community.
- Necessary elements
1. Digital and social media management
•    Content development and scheduling across district platforms
•    Social listening and monitoring
•    Engagement with community comments and inquiries
2. Community engagement
•    Support for public meetings, workshops, and surveys
•    Assistance with outreach campaigns
3. Video, photography, and audio production (if necessary)
•    Short informational videos
•    Public information video packages
•    Photography for events, projects, and announcements
•    Audio content to support digital and social media messaging
4. On-call media relations support
•    Drafting, reviewing, and distributing press releases
•    Media outreach and coordination
•    Crisis communication support
- Optional additional services
1. Website content and analytics
•    Content creation and updates
•    Basic design improvements
•    Analytics tracking and reporting
2. Community outreach materials
•    Fact sheets, flyers, brochures, mailers
•    Messaging frameworks and talking points
•    Newsletter review (as appropriate, recognizing existing internal processes)
3. Measurement and reporting
•    Monthly analytics dashboards
•    Engagement metrics and performance summaries.