Marketing, Media Relations and Social Media Management Services

The Vendor is required to provide for marketing, media relations, and social media management as requested by the office.
- Office is looking for a qualified firm, with a history of providing services geared toward economic development, to provide strategic communications support, including marketing, media relations, and social media management for various initiatives and projects, including economic development efforts.
- Firm will help elevate key priorities, strengthen public engagement, and ensure clear, consistent communication with residents, stakeholders, and the broader community.
- Marketing
•    Development of Quarterly External Newsletter via Constant Contact.
•    Analytics reporting following distribution of quarterly external newsletters.
•    Work on video commercial campaigns which may include, but is not limited to, shooting video, editing and script writing.
- Media Relations
•    Development of story arsenal.
•    Development and distribution of press releases, media advisories and proactive media pitching to highlight new businesses, expansion, projects, significant loan funds and partnerships, etc.
•    Preparation for media interviews.
•    Media monitoring and reporting.
- Social Media Management
•    Creation of monthly content calendars to include 2-3x posts weekly across three platforms (Facebook, Instagram and LinkedIn).
•    Scheduling of content for posting and staff training via Loomly for review and approvals.
•    Development of a list of partner organizations and engagement.
•    Creation of templates in Canva for social media posts.
•    Analytics reporting quarterly with recommendations to improve engagement.
•    Taping, editing, and promotion of monthly podcasts.