The Vendor is required to provide a social media monitoring and scheduling service allows agency to plan, publish, track, and analyze content across platforms like Facebook, Instagram, X, and LinkedIn from one centralized dashboard.
- This type of service is essential to quickly share urgent public health updates, monitor and respond to community concerns, combat misinformation, maintain consistent health messaging, and use analytics to guide data-driven outreach efforts—strengthening public trust and improving communication during both routine campaigns and emergencies.
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