Enterprise Email Marketing Solution

The vendor is required to provide that enterprise email marketing solution to streamline and campaigns aimed at various campus audiences including students, faculty, staff, alumni, and prospective students.
- A web-based and mobile individualized group management portals for setting up email automation and associated configuration
- A powerful email automation platform that agency users to create, automate, and analyze email campaigns
- Custom user roles and permissions feature for administration and governance of users
- Provide basic enterprise support package that includes base support, assigned contact, business support services, escalation management and proactive case monitoring
- Ability to build custom data objects & fields to support targeted campaign
- Provide industry standing and ready-to-use template builders for email and landing pages that support agency custom branding, and are fully responsive
- Ability to provide automated campaign workflows that helps scale personalized campaigns
- Branding capability in conjunction with existing agency style guides and standards.
- Facilitate the usage of dynamic content among various asset types including emails, landing pages and snippets.
- Provide audience segmentation and targeting to allow the grouping of people into distinct profiles for reporting and dynamic content
- Ability for dynamic content and personalization in real-time using ai and behavioral signals to deliver personalized, and relevant content across channels
- Ability to maintain a person and account level profiles database for dynamically segment audiences;
- The profiles can be both within agency organization and external entities
- IT requirements
• Compatibility with 2.0 single-sign-on.
• Seamless integration with agency active directory, and google workspace
• To 100,000 daily calls, for remote execution of many of the system’s capabilities including daily bulk lead import from applications like people soft
• Ability to maintain and view the enterprise database that has been sourced from agency enterprise applications
- Analytics and reporting
• Provide on-demand or online end-user training based upon specific roles identified in the project scope.
• Access to any database views and stored procedures should be explicitly authorized.
• Provide report-building capabilities within the platform
• Ability to measure the sent vs opened vs clicked statistics
• Ability to generate easy-to-use industry standard reporting and analytics on various metrics including performance and email insights.