Ad Buying Software Platform

The Vendor is required to provide agency the ad buying software platform that will allow the agency marketing department to buy display, paid search, and video digital ads.
- Previous campaigns have been used for brand awareness and promotion such as: new service and service improvements, transit service to special events, job recruitment and more.
- Software must be hosted on a secure cloud computing platform (i.e. https with SSL).
- Software must be integrated with a wide variety of partners and multi-channel solutions including desktop, mobile, native, display, video, audio and in-game ads on a wide variety of premium partner ad spaces.
- Inventory should be available from a variety of premium ad sale partners to target all types of media required.
- Software must include brand safety measures such as moat or IAS; these safety measures must be provided by a third-party to determine the view ability of ads. 
- Agency also requires the ability to restrict ad placement on media that may be counter to the message in the advertisement. 
- This should be based on age appropriateness (no adult content), by word (e.g. derailment) and any other available options.
- Software must be able to target ads by geofencing, latitude/longitude, zip code, demographic data, and contextual search data.
- Software must be able to target audiences.
- Software must be able to optimize performance. (E.g. turning off domains that are not meeting the campaign click-through-rate goal).
- Data to be tracked should include at minimum:
• Impressions
• Clicks
• Ad spend
• Click through rate
• Creative Variation
• Performance by segment
• Performance by ad size
• Domain or category level reporting.
- Need a minimum of two (2) admin user accounts and requires on-site or remote onboarding training to use the software and reporting data features, and account support within 24 hours of initial request.
- Contract Period/Term: 1 year
- Pre-Proposal Meeting Date: July 2, 2025
- Questions/Inquires Deadline: July 8, 2025