Media Monitoring Solution

The vendor is required to provide a media monitoring solution that provides comprehensive coverage across traditional and digital channels.
- This includes national and local television, radio, online news outlets (including blogs and licensed or paywalled content), podcasts, and major social media platforms (Facebook, Instagram, twitter/x, YouTube).
- The ability to add a media contact database tool is also preferred.
• User access: a minimum of five user licenses with unlimited login, search, and view capabilities; ability to add additional users during the contract term.
• Search, alerts, and archiving: unlimited search volume across all media types, real-time and saved keyword tracking, customizable alerts (real-time, daily, weekly), and access to archived media content. 
• Ability to search or export results by keyword, source, or date.
• Media monitoring coverage: broadcast: local, regional, and national tv and radio, online news: newspapers, magazines, trade publications, blogs, 
global online news, blogs, licensed and paywalled content, podcasts; and social media platforms.
• Reporting and analytics: custom report creation with charts, graphs, and key metrics such as sentiment, share of voice, audience value, and geographic and media-type breakdowns. export options should include pdf and excel and csv. 
• Optional integration with web analytics platforms like googles analytics or fathom is preferred.
• Clip management: ability to search, edit, save, and share audio and video clips, and include them directly within reports.
• Optional add-ons: the ability to add a media contact database or distribution list management tool, if available, is preferred.
• Support and training: dedicated account manager, onboarding for new users, and ongoing training and support. 
• Help desk or live support should be available during standard business hours.
- Contract Period/Term: 1 year