Global Forecasting Platform

The vendor is required to provide global forecasting and quantitative analysis and event impact calculator.
- Tourism spans many different sectors including lodging, recreation, retail, real estate, air passenger transport, food and beverage, car rental, taxi services, and travel agents. 
- By monitoring the visitor economy, informed decisions can be made about allocating fands and prioritizing sector growth.
- Event impact calculator
a. The event impact calculator shall be designed to assess the following types of events.
•    Business meeting
•    Convention
•    Trade show
•    Sporting event
• Festivals and cultural event
b. The event impact calculator shall be designed to input varying levels of information in the following categories.
•    Event duration
•    Event attendance
•    Date of event
- Brand perception and visitor profile studies
1. Brand perception study
•    To assess the current perception of the destination’s brand among key target audiences, including potential visitors, past visitors, state, and industry stakeholders.
a. Key deliverables:
•    A comprehensive report that includes an analysis of brand sentiment, awareness, and image.
•    Segmented insights based on target demographics (e.g., in-state vs out-of-state, age groups, interests).
•    Identification of key drivers of brand perception and any emerging trends or shifts in perception.
•    Recommendations for brand positioning and messaging adjustments to enhance brand appeal.
•    A comprehensive document of key findings with actionable recommendations for destination marketing and campaign development.
2. Visitor profile study
•    To develop a detailed understanding of the destination’s visitor profile, including demographic characteristics, travel behavior, preferences, and motivations.
a. Key deliverables:
•    A comprehensive visitor segmentation report based on visitor demographics (age, income, travel purpose, location, etc.).
•    Analysis of visitor motivations, activities, and experiences during their stay.
•    Visitor satisfaction and feedback analysis to identify strengths and areas for improvement.
•    Insights into travel trends, including trip frequency, duration, preferred seasons, and spending patterns.
•    Recommendations for targeting specific visitor segments and enhancing the visitor experience.
•    A comprehensive document of key findings with actionable recommendations for destination marketing and campaign development.
- Expectations for both studies:
•    Methodology: both studies shall use a combination of qualitative and quantitative research methods, including surveys, interviews, and secondary data analysis, as appropriate. 
•    Timeline: each study shall follow a timeline with clear milestones for data collection, analysis, and delivery of final reports. 
•    Preliminary findings shall be shared in advance for feedback, with final reports due no later than 30 days after completion of analysis. 
•    Collaboration: the selected research team will work closely with the destination’s marketing and research teams to ensure alignment with strategic goals and to refine research instruments as needed. 
•    Actionable insights: both studies shall provide clear, actionable recommendations based on the data collected, helping to inform marketing strategies, product development, and decision-making for the destination.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 31, 2025