Digital Platform Customer Loyalty Rewards Program

The vendor is required to provide that digital platform customer loyalty rewards program for and mobile application contain content related to general agency information, games and promotions, and promoting play.
- Website and mobile application also allow customers the ability to watch drawings, check winning numbers, view winners, and interact with the agency. 
- The mobile application, customers may also access a customer to check their tickets and enter them into the points, drawings and prizes or to cash their winning ticket.
- The state lottery website
•    During fiscal year 2024, ohiolottery.com had an average of more than 1 million visits per month, with more than 4 million sessions and an average page view of almost 12 million. 
•    78% of website traffic comes from mobile devices, 51% android and 48% iOS with the rest from windows devices.  
•    The ticket checker is very popular with agency customers and scans roughly 9-10 million tickets per month, or 20 tickets per minute
- The state lottery mobile application
•    The original lottery mobile application went live in November of 2012 and has had three major upgrades. 
•    The latest, in November of 2024, included a new look and feel and features that allow a customer to easily customize their mobile application experience by selecting their favorite games and features to appear on their home screen and to easily find information. 
•    The look and feel, a variety of additional security enhancements were put in place including the requirement that a customer be logged in to check a ticket and a full know your customer (KYC) identify verification program.
•    since launch through march of 2025, there have been more than 1.6 million iOS downloads and more than 1.8 million android downloads. 
•    An additional 11,000 to 15,000 new user application installations occur each month. 
•    The top three pages visited are the ticket checker, the general winning numbers page, and the check your numbers page.
- Cashing options
1. Mobile cashing
•    In April 2020, the agency launched a mobile cashing program which allowed customers to cash prizes between $50 and $5,000 quickly and easily using their mobile device. 
•    In February 2022, the mobile cashing limit was increased to $25,000.  
•    Customers quickly adopted the change and in the first month cashed more than 100 winning tickets over $5,000. 
•    Through January of 2025, the agency has cashed more than 960,540 claims for more than $330 million. 
2. Digital claim form
•    In august 2020, the agency launched a digital claim form, which allowed a customer to upload a winning ticket via the website or mobile application
•    This was launched for prizes over $5,000, however, the minimum amount was quickly decreased to $1.  
•    As of January of 2025, there have been more than 4,500 submissions. 
3. Super retailer
•    In June 2020, the agency launched a super retailer program, which allowed the seven Racinos and more than 30 traditional retailers to cash prizes up to $5,000.  
•    This program was launched as a replacement to the traditional “bank cashing” program that the agency had previously offered at more than 100 bank locations across the state. 
•    The Racinos are able to cash up to $25,000.  
•    As of January of 2025, the super retailer program includes more than 70 traditional retailers, Racinos and casinos that have processed more than 322,665 claims for over $599 million.  
- Digital integrations
•    Verify if a ticket is a winner or non-winner, and the amount; 
•    Validate winning tickets for cashing using one of the cashing options available in state; 
•    provide winning numbers and jackpot amounts to customer facing displays, including digital billboards, and an interactive voice response system; 
•    Provide prizes remaining information to customers; and
•    Provide retailer locations, contact information and GPS coordinates.
- Budget: $6,000,000

- Questions/Inquires Deadline: Aug 14, 2025