Advanced Data Analysis Software

The vendor is required to provide advanced data analysis software to interpret various broadcasting audience data sets from numeris, including television meter data, radio meter data, and radio diary data as well as video audience measurement (VAM).
- The software must be capable of creating and analyzing audience reports based on specific criteria, such as station or program type, to enhance the agency reporting capabilities for market capacity analysis, ownership transactions, and regulatory policy development.
- This software is to ensure the agency can effectively interpret and analyze audience data from multiple sources, including online services using numeris datasets about television, radio and online services.
- The software will also enable the development of briefing products that offer in-depth analysis of key market developments such as media consumption, online-services penetration and tuning trends to inform decision-makers within the commission.
1. Radio reporting capability, we are seeking the following:
•    Rank and trend report by market and stations
•    Crosstab functions for averaging programs by title
•    Campaigns and schedules (when required)
•    Duplication tuning by stations and dayparts
•    Viewer profiles 
2. Television reporting capability, we are seeking the following:
•    Rank and trend report by stations and programs
•    Crosstab functions for averaging programs by title
•    Duplication viewing by stations and programs
•    Reach builds
•    Audience flows
•    Inheritance
•    Viewer profiles
3. Reporting capability on the video audience measurement (VAM) data from numeris, we are seeking the following:
•    Rank and trend report by stations and programs
•    Crosstab functions for averaging programs by title
•    Duplicated and unduplicated reach across platforms that calculates the incremental reach between linear and streaming audiences and platforms
•    Viewing by device type 
- The software for the radio data must include the following features:
•    Access to pre-built age and gender demographics and ability to build custom key qualitative demos.
•    The ability to create custom tuning audiences based on tuning characteristics.
•    Access to a personal library to manage, share and reuse report parameters.
•    Ability to update data automatically.
•    Data for portable people meter (ppm), diary and recall tuning archived back to 2009, 2013 and 2021 respectively.
•    Basic statistics including average minute audience (ama) rating %, share %, weekly reach (000 and %),
•    Time spent listening (TSL), total hour per week (000).
•    Ability to access and analyze unsuppressed numeris data.
•    A user level authentication which only allows authorized access
- The software for the television data must include the following features:
•    The ability to create custom viewing audiences based on viewing characteristics.
•    Access to a personal library to manage, share and reuse report parameters.
•    Through the software application, ability to update portable people meter (PPM) viewing data daily and access to archived data dating back to 2004.
•    A user level authentication which only allows authorized access by properly registered named employees.
- The software for the video audience measurement (VAM) data must include the following features:
•    The ability to create custom viewing audiences based on viewing characteristics.
•    VAM data updated monthly with data dating back to 2022.
•    A user level authentication which only allows authorized access by properly registered named employees.

- Contract Period/Term: 5 years