Customer Engagement and Loyalty Platform

The vendor is required to provide customer engagement and loyalty platform that integrates with lightspeed point of sale (POS) for three campus locations, including an online platform.
- A digital loyalty and engagement system across three designated locations at university, enabling customer rewards, marketing automation, and data-driven insights.
- Customer engagement license should include:
•    A company branded application with annual licenses for web, iPhone and android
•    Customer rewards and redemption features
•    Bonus incentives (e.g., social media engagement)
•    Dashboard reporting and analytics
•    Customer segmentation tools
•    4 or more registers per location
•    Monthly marketing automation engine with a minimum of 15000 emails per location and 1500 SMS per location
•    Multi-tier loyalty program support
•    Integration with ecommerce platforms (up to 1,000 orders and month)
•    Open API access (up to 300,000 callbacks and month)
- The following marketing and engagement features:
•    Support for up to four registers per location
•    Interactive engagement tools:
o    Digital raffles or similar
o    Spin-to-win promotions or similar
o    Product-based rewards
•    Survey and satisfaction kiosk functionality
•    Referral program capabilities
- Support and training:
•    On time setup and implementation session
•    Ongoing support via email, chat, and phone
- The platform must have:
•    Data privacy regulations
•    Anti-spam laws
•    Do not call registry com.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 20, 2025