Workforce Development Marketplace UX and Design Services

The vendor is required to provide workforce development marketplace user experience (UX) and design services that support the development of a visually compelling, functionally accessible, and user-friendly storefront that reflects best-in-class ecommerce and educational marketplace experiences.
- The design must incorporate current UX/UI best practices, be optimized for search (including ai-assisted search), and support secure, compliant payment options. 
- The final product should drive learner conversion, enable stakeholder engagement, and advance institutional goals for workforce development.
1. Discovery phase
•    Conduct comparative UX/UI benchmarking of institutions offering noncredit workforce programs and leading non-education marketplaces with best-in-class ecommerce experiences. 
•    Facilitate stakeholder workshops and interviews. 
•    Conduct business requirements gathering to document functionality, user needs, and technical constraints. 
•    Analyze and summarize stakeholder input into a summary report. 
•    Develop and validate up to five (5) user personas representing target audiences.
2. Information architecture
•    Produce a digital sitemap outlining navigation structure for up to 50 webpages with multiple tiers
•    Create user flow diagrams illustrating the end-to-end learner journey from entry to checkout.
3. UX/UI design and wireframes
•    Create low-fidelity UX wireframes for up to all unique page templates and experiences for both desktop, tablet, and mobile devices.
•    Deliver annotated high-fidelity wireframes for desktop and mobile layouts, including functional notes and responsive behaviors. 
•    Produce full-color mockups and establish a new, forward-looking visual design system to guide the visual implementation of the digital storefront
•    Provide high-fidelity UX/UI templates for customizable marketing landing pages that reflect a fresh and modern design tailored to the digital storefront. 
•    Design and document a reusable component library for adobe experience manager (AEM), based on UX/UI patterns developed for the storefront, with flexibility for cross-site use. 
•    Develop a clickable interactive prototype simulating key user flows for internal testing and validation prior to development. 
•    Conduct usability testing on the interactive prototype of the designs and templates, with a focus on mobile-first design, to closely simulate the website experience. 
•    Incorporate structured learner-facing user feedback from current and prospective learners interested in noncredit offerings through one or more of the following: focus groups, surveys, or moderated testing sessions. 
•    Consider incentivized participation to ensure meaningful representation.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: August 20, 2025