Mass Communication Platform

The Vendor is required to provide for a comprehensive mass communication platform that integrates content management system, two-way messaging, mobile app functionality, and social media management.
- Solution should enhance communication across our district by enabling seamless, accessible interactions between the school district, students, parents, and staff.
- Objectives
•    Improve the efficiency and effectiveness of communications for both senders and recipients.
•    Ensure all messaging is fully accessible and ADA-compliant for individuals with disabilities.
•    Offer translation capabilities to support the diverse languages spoken in our school community.
•    Provide a user-friendly, intuitive platform for all users.
•    Support a phased implementation or gradual activation of features, allowing staff training and a smooth transition from existing tools.
- Platform Functionality Objectives
•    One Platform to Update All Communication Channels:
o    Social Media Integration and Scheduling
o    Alerts / Announcements
o    Web Publishing: Ability to schedule publishing at a specified date
o    Email newsletter and Mass Notification Functionality
o    Two-way Communication for Teachers and Families that keeps record of
o    message history within platform
o    Parent/guardian messaging
•    App Integration that includes:
o    Personalized Experience (Sign in)
o    Built-in web experience
o    Analytics
o    ADA Compliance
o    Translation
o    Responsive, Clean, and Non-Cumbersome Design
o    Consistent Branding Across All Sites
•    Web-based CMS Platform to include:
o    CMS Admin and User Roles/Permissions
o    District Admin Access to All Sites
o    Online Calendar that integrates with Microsoft
o    Enhanced On-site Search Functionality
o    Contact Us Form (or capability to embed outside form)
o    Tip Line for people to submit identified or anonymous safety concerns
o    News Section
o    Photo Gallery Feature
o    Analytics (ability to add code for Google Analytics)
o    Individual School Websites (53)
o    Secure Site
o    Staff Directory that allows us to add or remove certain information
o    Chatbot Integration Compatible
o    Alumni portal
- Service Requirements
•    Design and Review Project Management
•    Content Migration
•    QA Testing
•    Usability Standards
•    User Training
•    Dedicated Project Manager
•    Client Success Manager
•    Ongoing Site Maintenance and Support (24/7)
•    Implement Security Updates and Patches
•    A Partner to Guide Us on Future Functionality Advances and Updates
- User-friendliness
•    Intuitive and easy-to-navigate interface
•    Simple content management system for non-technical users
•    Responsive design for use on various devices (desktop, mobile, tablet)
•    Syncs with SIS so that notifications and messages are sent to the most up-to-date students/families in our system
- Accessibility
•    Intuitive and easy-to-navigate interface
•    Simple content management system for non-technical users
•    Responsive design for use on various devices (desktop, mobile, tablet)
•    Syncs with Infinite Campus so that notifications and messages are sent to the most up-to-date students/families in our system.

- Contract Period/Term: 1 year