Ticketing Services

The vendor is required to provide ticketing services—including sales, distribution, access control, hardware and equipment, customer relationship management (CRM), reporting, and marketing tools for concerts, admissions, events, attractions, and parking or proposals focused on specific components of ticketing.
- Successful vendors will demonstrate experience in serving large public venues and must be capable of providing 24/7 support, innovative delivery, and reliable systems.
- Recent ticket sales sold through ticketing platform (2025 state fair):
•    Concert tickets – 51,082
•    Admission tickets – 121,950
•    Parking – 14,723
•    Sky glider – 7,029
- Implementation timeline
•    Ability for first on-sale no later than January 31, 2026, with earlier dates to be discussed upon award of contract(s).
- Ticket sales and distribution
•    Multi-channel sales: online, mobile, box office, and phone.
•    Dynamic pricing
•    Reserved seating, general admission seating, group sales, season passes, credentials.
•    Real-time reporting and account management tools.
•    Act-compliant ticketing
•    Support for concerts, attractions, parking, and potential integration with camping and midway vendors.
- Equipment provision and management
•    Supply and maintain point of sale (pos) hardware and software, scanners, kiosks, printers, tablets, and card processors adequate to service the needs of the state fair. 
•    Past equipment used for the 2025 state fair to serve as a reference is listed below.
o    96 ticket scanners 
o    12 scanner pedestals 
o    1 complete ticketing kit (laptop, mouse, and ticket printer, etc.) and appropriate software for permanent staff 
o    6 complete ticketing kits used in celeste center only (laptop, mouse, and ticket printer, etc.) used during the state fair only
•    Ensure on-site operational readiness before and during events, including on-site support.
- Access control
•    Secure, automated gate solutions (pedestal scanners, turnstiles).
•    Radio frequency identification (RFID) and barcode support, real-time scan data integration.
•    Offline scanning with auto-sync.
- Customer communication and data management
•    Fully functional customer relationship management (CRM) system for marketing, ticketing.
•    Support for pre-event reminders, post-event surveys, and emergency notifications.
•    Robust analytics with the commission retaining exclusive ownership of the data.
- Reporting and settlement
•    Real-time, customizable reporting.
•    Daily settlement during the state fair.
•    Vendor-managed payment processing, fraud prevention, and chargeback handling.
- Marketing and promotions
•    Tools for email campaigns, upselling, voucher redemption, and sponsorship.
•    Co-branded campaigns and promotional pricing support.
- Technical support and training
•    24/7 on-site and remote support during the fair.
•    Training for commission staff on system operations and troubleshooting.
- Seamless integration
•    Ability to purchase tickets through state fair website.
•    Integrate with external partners (e.g., parking) or other ticketing partners if not using a comprehensive approach.

- Contract Period/Term: 6 years
- Questions/Inquires Deadline: October 1, 2025