Media Monitoring Solution

The Vendor is required to provide an all-in-one media monitoring platform and strategic partner capable of providing the data and insights necessary to inform and measure the effectiveness of our public relations and communications strategies.
- Provide to identify and explore potential media monitoring agencies.
- Collaborate with board public relations team in providing comprehensive media and public relations monitoring services for both the overall board brand and specific areas, such as economics, business banking, board wealth, and board capital markets.
- As a crown corporation, we are committed to serving our clients, the communities we exist in and supporting state economic growth.
- Our operations span personal and business banking, wealth management, and capital markets.
- This will include providing real-time, ad-hoc news monitoring, gaining a daily and overall understanding of media coverage and footprint, and analyzing content distribution and audience engagement.
- The successful partner should have a proven track record of:
•    Working with crown corporations and government bodies
•    Demonstrating a clear understanding of the unique communication protocols, stakeholder reporting, and reputational sensitivities involved.
- This successful agency will be well-versed in advanced media monitoring strategies, including traditional and digital media tracking, sentiment analysis, and competitor benchmarking.
- Agency will also have extensive knowledge and experience in understanding the changing media environment (licenses), local, national, and global ecosystems, and the key media outlets and journalists within it.
- Comprehensive Media Monitoring and Intelligence
•    Multi-channel coverage: ability to monitor a wide array of media sources, including traditional media (print, broadcast, radio), online news outlets, newswires, social media, and industry-specific blogs.
•    Advanced searching: capability to create sophisticated and precise search queries (e.g. Using Boolean logic) to filter irrelevant results and capture all relevant mentions of board, its leadership, products, and competitors.
•    Real-time alerts: system for instant notifications when high-priority keywords are mentioned, enabling quick response for both proactive and reactive communications.
•    Robust analytics and reporting: to provide detailed metrics on media coverage, including sentiment analysis (positive, negative, neutral), share of voice against competitors, geographic distribution, and identification of key influencers or journalists. 
•    Customizable dashboards and reports: flexibility to create tailored reports and dashboards for different stakeholders (e.g., daily briefings for leadership, detailed reports for the PR team) to provide a clear and concise overview of media presence.
- Content and audience analysis
•    Content journey mapping: capacity to track how a news story or press release is picked up and distributed across different media channels.
•    Audience engagement metrics: ability to measure not just coverage volume, but also audience interaction with the content, such as social shares, comments, and estimated reach.
•    Audience demographics: the capability to analyze the demographics of the audience of specific publications to ensure that board message is reaching its intended target groups.
- Specialized services and support
•    Crown corporation and government expertise: a demonstrated understanding of the unique communication and reporting requirements of crown corporations.
•    Dedicated support: access to responsive account managers and a support team to help with platform setup, training, and ongoing troubleshooting.
- Writing and distributing press releases, media advisories, or other communications materials.
- Proactive media pitching or direct outreach to journalists.
- Crisis communications strategy development and direct response execution.
- Direct management of board social media accounts (e.g., posting content, community management).
- Developing creative assets (e.g., graphics, videos) for social media or other platforms.
- Running paid social media advertising campaigns.
- Designing or implementing marketing campaigns (e.g., email marketing, digital advertising, print ads).
- Purchasing advertising space or media buys.
- Developing or executing SEO (Search Engine Optimization) strategies. 

- Questions/Inquires Deadline: October 24, 2025