Players Loyalty Program and Online Sales Platform

The Vendor is required to provide players loyalty program and online sales platform for include:
- Online sales platform must have the ability to:
•    Maintain a list of excluded and restricted players, and verify all migrated and new players against state watch lists 
•    Verify new players to banking state standards 
•    Use geolocation to verify that games are being purchased in state and if not to restrict player activities outside of state 
•    Host information for all lottery games and other relevant information for players on a website 
•    Access a mobile app and web interface. 
•    Mobile app must support multi-factor authentication and biometric logins, push notifications 
•    Run bonus campaigns with configurable bonuses 
•    Process claims up to a configurable dollar amount 
•    Provide customer service for players through phone, chat, and email using representatives located. 
•    Provide responsible gaming tools including self-exclusion, time limits, and funding limits 
•    Allow player segmentation for communication, including responsible gaming, bonusing, and other marketing campaigns 
•    Provide players with real-time loyalty information from the described in program a, including points awarded for activity on the online sales platform. 
•    Meet the state pooled money investment board standards for external deposits, including securitization of deposits and mandatory reporting 
•    Provide support for retail integration and other play-at-retail initiatives
- Requirements for draw games shall include:
•    The ability to sell all association games and game add-ons, as well as meet all association auditing requirements 
•    The ability to sell all state lottery draw games, including raffles. 
•    Integration with ICS, the selection of which may be recommended by the successful bidder 
•    Mirroring the lottery’s current process for draw procedures and reports 
•    Supporting the test environment 
•    The ability to display games in a lobby configurable by the lottery, including displaying or sorting games according to player preference or marketing priorities 
•    Lottery has access to stop sales or end games for security or business reasons 
•    Support of quick pick, favorite numbers, multi-draw tickets, and subscriptions 
•    Automatically notify players of winning tickets 
•    Allow players and back office to review previous purchases
- Requirements for games shall include:
•    The ability to sell games that are supplied by the selected vendor and integrate with other third-party vendors 
•    The ability to have the reveal time modified to meet lottery requirements and meet the lottery’s style and content requirements 
•    Supporting stand alone and linked progressive jackpots 
•    The ability to display games in a lobby configurable by the lottery, including hiding games out-of-season or displaying or sorting games according to player preference or marketing priorities 
•    The ability to end games, including at lottery direction, for security or business reasons 
•    The ability to display game replays for players and back office users 
•    All games must be a depleting pool
- Requirements for payments, balance and withdrawals shall include:
•    The ability to provide players with the option to deposit money using credit cards, debit cards, ach, digital payment providers (including at a minimum, PayPal), and support players adding and removing payment methods consistent with AML and other security limitations 
•    Must be able to verify funding source belongs to the depositor 
•    Configurable global limits on deposits must be allowed 
•    The ability to provide players with the option to withdraw winnings using ach or digital payment providers 
•    Display player’s current and withdrawable balances 
•    Facilitating automatic tax reporting and providing players’ relevant tax documents 
•    Anti-money laundering and other risk monitoring, including automatic player restrictions based on configurable thresholds 
•    Claims processing that integrates with state debt set-off system
- Requirements for reporting shall include:
•    Providing a back office that allows vendor and lottery to view player information and purchases through a cloud based dashboard 
•    Providing annual SOC audits commencing six months from go-live 
•    Providing reports on games, financials, player analytics and website analytics. 
•    System must support configurable reporting groups, including reports to third parties (sales figures, claim amounts) 
•    Providing file exports for state reporting requirements 
•    Providing an accessible API for lottery to receive near-real time sales, login and other player activity, and other information from the system 
•    Quarterly and annual business reviews of program performance
- Requirements for the online sales platform:
•    Online sales platform shall provide details that outline incremental growth. 
•    The incremental growth, benefits of growth to the lottery, costs, and details.
•    Demonstrate PCI compliance for their platform’s credit card handling.
•    Provide the name and title of the vendor employee assigned to the lottery’s account, as well as the name of all other accounts assigned to say employee.
•    Propose sales objectives, marketing strategies, and creative designs for an online sales platform.
•    Provide a list of all online sales platform related information security breaches (incidents of unauthorized access to sensitive or confidential information) which have occurred in state lotteries where vendors have provided online sales platforms within the past three years.
•    The nature of the problems to which its online sales platform is susceptible as specified in subsection labeled, loyalty program and online sales problems.