Visit State Tourism Analytics and Impact Reporting Solution

The Vendor is required to provide tourism analytics dashboard, reporting, intelligence, advisory, attribution integration, and annual tourism economic impact reporting services on behalf of the Corporation.
- Provide a strategic analytics partner to provide a full-service tourism analytics and impact reporting solution that brings together dashboard platform setup and management, data integration, attribution, intelligence, recurring reporting, interpretation, and an annual tourism economic impact report in support of decision-making.
- This engagement is intended to provide a practical, maintainable tourism analytics environment that can support leadership reporting, staff reporting, regional reporting, and ongoing performance interpretation, while also producing an annual tourism economic impact report that helps the Corporation communicate tourism’s value to leadership, partners, stakeholders, and the public.
- The work must help the Corporation collect and harmonize data, produce clear reporting outputs, answer recurring business questions, reduce manual effort over time, and support both recurring monthly reporting and annual tourism impact reporting.
- This engagement is intended to produce one integrated tourism analytics and impact reporting solution.
- Discovery, Requirements Confirmation, and Implementation Plan
• Review of current reporting processes and recurring deliverables
• Identification of priority business questions and decision-support needs
• Identification of source systems, data owners, dependencies, and update cadence
• Recommended implementation sequence and launch plan
• Documentation of the proposed architecture, workflow, and support model
• Confirmation of all required capabilities and pricing components
- Dashboard Platform and Management
• Vendor-hosted dashboard access with Commerce logins
• Administrator access for approved Commerce users
• A minimum of ten user logins, with the ability to expand as needed
• Exportable charts, tables, and data extracts
• Downloadable scorecards and presentation-ready views
• Documented data definitions and reporting logic
• Handoff and transition materials sufficient to support continuity if the vendor changes later
• Internal-facing dashboards and reporting views; no public-facing dashboard requirement unless later approved by the Corporation
- Data Integration and Management
• Ingestion and harmonization of Corporation-held, partner-held, vendor-provided, and public datasets
• Support for monthly, quarterly, and annual update cycles
• Support for manual uploads where needed, including Excel- and CSV-based workflows
• Support for future addition of approved data sources
• Documented data structure and source logic sufficient for Corporation continuity
• Secure role-based access and administration
• Export capability for approved reports, tables, and extracts
- Tourism Intelligence Data and Analytics
• Visitation and visitor behavior analysis
• Lodging performance data integration
• Short-term rental data integration
• Geolocation and visitor movement intelligence
• Media attribution reporting and analysis using commerce-provided or commerce contracted attribution inputs, including adara through December 31, 2026
• Forecasting and outlook analysis
• Tourism and economic context indicators
• Regional and statewide intelligence views
• Support for custom cuts and stakeholder reporting where approved
- Dashboards, Reporting, and Visualization
• Executive summary dashboard(s) for leadership use
• Recurring reporting views for tourism and marketing staff
• Six-region reporting views
• Ability to filter by geography, date range, and approved dimensions
• Downloadable and presentation-ready charts, tables, and summaries
• Scheduled reporting and push distribution where appropriate
• Secure user access and administration
- Analysis and Advisory Support
• Recurring review of key trends, anomalies, and performance shifts
• Interpretation of data across sources, not just display of raw data
• Support for monthly and quarterly reporting conversations
• Support for executive, board, and stakeholder questions
• Strategic recommendations grounded in the data
• Support for presentation materials, summaries, and reporting narratives
- Monthly Operating Cadence
• Monthly data refreshes
• Quality assurance and validation
• Dashboard and reporting updates
• A monthly written insights memo
• A monthly leadership scorecard
• A monthly review call
• Reasonable ad hoc support for routine business questions and follow-up needs
- Training, Documentation, and Ongoing Support
• Onboarding and training for dedicated Corporation staff
• Administrator guidance for approved users
• Documentation of source definitions, update routines, and reporting logic
• Support process and response-time expectations
• Transition and handoff materials sufficient to reduce vendor lock-in risk at contract end
- Annual Tourism Economic Impact Report
• Annual visitor volumes by segment
• Visitor spending
• Direct, indirect, and induced economic impacts
• Jobs supported
• Payroll or labor income
• GDP, gross state product, or value added
• State, local, and federal tax impacts
• Statewide analysis
• Six-region analysis
• State of the destination context, including major tourism performance drivers, access considerations, and notable constraints or conditions affecting results
• Methodology appendix in plain language
• Underlying summary tables
• Historical trend tables
• Executive summary
• Presentation deck
• Talking points for leadership and stakeholder use.