Mobile Data Analytics Services

The Vendor is required to provide for a mobile data analytics solution to provide foot traffic analytics related to special events and merchant activity, using flexible geofence boundaries.
- The information should be presented in various report formats that offer customized searches.
- The data collected and analyzed through the solution will be used to strengthen and grow existing events, provide downtown business with actionable insights, and assist city departments with strategic planning. Interested firms shall be licensed, insured, and bonded.
- Providing downtown businesses with meaningful visitor insights will help increase traffic to the historic district.
- The platform dashboard would allow the City to conduct customized searches using flexible geofence boundaries, depending on the data needed.
- The City would maintain a clear privacy policy to ensure that all collected data is anonymized and scrubbed of any personally identifiable information.
- The data collected and analyzed will support several strategic goals:
• Strengthen existing events through more targeted marketing and data-driven growth strategies, while also informing the development of new event concepts.
• Provide downtown businesses with actionable insights to plan for peak traffic times and implement targeted promotions during slower periods.
• Assist the economic development department in recruiting new businesses by providing reliable market data and helping forecast parking demand and infrastructure needs.
- The platform should allow staff to collect and analyze key data points, including:
• Total attendance at special events
• Demographic profiles of event attendees
• Geographic origin of visitors
• Peak days and times in downtown norcross
- Mobile data analytics solution that provides the following features:
• Collection of historical and current data/mobile data on special events attendance
• Data analysis and report generation based on client needs and objectives
• Geofencing capabilities
• Onboarding, training, and technical support of program use
• Maintenance of a clear data privacy policy
• Timely technical support and troubleshooting.