Google Analytics Implementation Services

The Vendor is required to provide google analytics 4 360 (ga4 360) enterprise license software to accommodate the volume of up to 375,000,000 monthly events, including subscriptions, access rights, and associated licensing necessary for the products and services required under this solicitation.
- Ga4 360 measurement strategy
1. Discovery:
• Conduct stakeholder interviews and obtain clear understanding of the project objectives, any internal terminology or pre-existing KPIs, and all measurement objectives as necessary to successfully deploy ga4 360.
2. Measurement framework report:
• This document supports analytics work and is a core competency that enables data-driven decision-making.
• This governing document for measuring activities including: goals, objectives, KPIs, metrics, and segmentation.
3. Solution design document:
• This technical solution design will accomplish the objectives outlined in the measurement analysis.
• Technical documentation to use as an ongoing, updatable reference.
• Limited to the scope outlined in this document.
- Implementation
1. Foundational ga4 360 configuration:
• Work product: configuration of ga4 360 properties, including the enablement of and access to the out-of-the-box enhanced measurement features at the property level.
• Outcome: ga4 360 property configured with enhanced measurement enabled, ready for data collection.
2. Google tag manager 360 (gtm360) setup and configuration:
• Work product: full implementation and configuration of gtm360 to support the measurement strategy, including the setup of necessary tags, triggers, and variables for out-of-the-box event tracking.
• Outcome: gtm360 container deployed and configured to accurately capture defined events and user interactions.
3. Data integration with big query:
• Work product: successful connection of the ga4 360 property to big query, enabling raw data export.
• Consultation and guidance on google cloud platform account setup related to this integration.
• Outcome: ga4 360 data successfully flowing into big query, with the GCP account configured appropriately.