Enterprise Communications and Platform Analytics Solution

The Vendor is required to provide enterprise communications and platform analytics solution for an enterprise grade, multichannel communications analytics platform that delivers unified measurement, reporting, and insight across authority core communication channels.
- The selected solution must include:
1. Integrated multi-channel Analytics
• Deliver comprehensive analytics spanning Power net (SharePoint intranet) and Poppulo email communications, enabling correlation of engagement behaviors across channels within a single, consolidated platform.
2. Support Expansion to Future Communications Channels
• Offer an extensible architecture capable of integrating additional communication tools and platforms—such as digital signage systems and other Microsoft 365–aligned applications—to ensure the long term scalability and adaptability of NYPA’s communications ecosystem.
3. Enable Actionable Insights for Strategic Decision Making
• Provide robust real time and historical metrics, including content effectiveness, consumption patterns, demographic driven engagement insights, and cross channel interaction flows, supporting informed decision making across Corporate Communications and related stakeholders.
4. Deliver Enterprise Level Reporting and Dashboards
• Supply customizable dashboards, micro and macrolevel reporting, and executive ready visualizations that clearly communicate the health, reach, and performance of NYPA’s communication channels.