Retail, Mobility and Demographic Software

The Vendor is required to provide retail, mobility and demographic software platform that delivers location intelligence, demographic analysis, consumer behavior insights, mobility data, and economic development analytics.
- The platform will support economic development, tourism, parks and recreation, retail recruitment, and strategic decision-making activities.
- Subscription-based software platform that enables the city to:
• Analyze visitor and consumer movement patterns.
• Evaluate trade areas and market conditions.
• Identify retail recruitment opportunities.
• Assess economic development prospects.
• Generate demographic and psychographic reports.
• Support planning, development, and tourism initiatives.
• Compare local market performance against regional and national benchmarks.
• Produce reports suitable for presentation to city management, city council, and external stakeholders.
- Minimum requirements
1. Trade area & visitor analytics
• Define and analyze custom trade areas (drive-time, radius, customer origin)
• Visitor home location mapping (where customers are coming from)
• Daytime vs nighttime population analysis
• Tourism vs local visitation breakdown
• Domestic travel & tourism report
2. Site selection & real estate analysis
• Evaluate potential development sites using foot traffic trends
• Benchmark sites against competitors or similar assets
• Identify underserved trade areas and retail gaps
3. Retail & tenant recruitment support
• Identify brands expanding into similar markets
• Analyze co-tenancy patterns (what retailers cluster together)
• Provide data-backed recruitment pitches for prospects
4. Foot traffic & performance benchmarking
• Track visits, dwell time, visit frequency
• Compare performance vs competitors or regional averages
• Pre/post analysis (before and after openings, events, infrastructure changes)
• Park and trail utilization statistics
5. Demographics & psychographics
• Consumer segmentation (income, lifestyle, spending behaviors)
• Brand affinity and cross-shopping insights
• Leakage/surplus analysis (where residents are shopping outside the market)
• Ability to pull demographic data within defined drive time or mileage radius.
6. Economic development marketing support
• Create data visuals for presentations and prospect outreach
• Support rfis with real-time market analytics
• Develop storytelling around retail and commercial demand
• Retail leakage and surplus analysis.
• Market segmentation.
• Competitive analysis.
• Site selection support.
• Industry and business trend analysis
7. Event & activation analysis
• Measure attendance and visitor origin for events/festivals
• Quantify economic draw and regional pull
- Software access
• Unlimited access for designated city users.
• Administrative account management.
• User permissions and role-based security.
• Secure login functionality.