Email Communication Services

Email Communications Services and olution should provide comprehensive email communication capabilities, for multiple College departments, including but not limited to the following:
1. Creation, editing, formatting, and distribution of professional email communications
2. Drag-and-drop and/or template-based email design capabilities
3. Responsive email templates optimized for desktop, tablet, and mobile devices.
4. Development and management of branded email templates
5. Ability to incorporate the College’s logos, colors, fonts, images, and other brand standards
6. Personalized and targeted email communications
7. Mail merge and dynamic/personalized content capabilities
8. Scheduling of one-time, recurring, and event-triggered communications
9. Email list management and subscription management
10. Automated bounce and suppression management
11. Email testing and preview functionality
12. Ability to send communications to large and/or segmented audiences
13. Support for transactional and/or informational communications where appropriate
- Contact Management
The solution should enable multiple College departments to effectively manage and communicate with distinct audiences and populations. Management capabilities shall include, but are not limited to the following:
1. Creation and management of contact lists and audience groups
2. Filtering based on academic, enrollment, geographic, engagement, or other data
3. Custom fields and attributes
4. Dynamic audience/list creation
5. Contact import and export
6. Email duplicate identification and/or management
7. Suppression and exclusion lists
8. Ability to maintain appropriate permissions and access by department, user, or role
- Email Automation and Campaign Management
The awarded vendor shall provide tools to develop automated, multi-step communication campaigns, for multiple College departments. Examples may include, but are not limited to the following:
1. Prospective student recruitment campaigns
2. Admissions communications
3. Application and enrollment reminders
4. New student onboarding campaigns
5. Registration reminders
6. Student engagement and retention campaigns
7. Event promotion and follow-up
8. Institutional advancement communications
9. Continuing education and workforce development campaigns
10. Community outreach campaigns
11. Employee and internal communications.
12. Automated welcome, reminder, confirmation, and follow-up communications.
13. Multi-message campaign workflows.