A government agency in Alberta issued “Advertising Evaluation Solutions for Static and Video Advertising Creative” (RFI). Solicitation SYS-7069 closes on November 16, 2026. Eligibility: Canada Organization. Submissions via Email.
AI-enabled advertising evaluation solutions for static and video advertising creative.
- Province conducts public awareness advertising campaigns across a variety of topic areas and is interested in understanding current market capabilities related to AI-assisted advertising evaluation. Specifically, the Province wishes to better understand solutions capable of evaluating static and video advertising creative and providing rapid, costeffective insights regarding creative performance and opportunities for optimization.
- AI-enabled advertising evaluation solutions that:
• Evaluate static and video advertising creative prior to deployment.
• Provide predictive insights regarding advertising effectiveness.
• Generate rapid results to support advertising planning and optimization.
• Provide actionable insights to improve advertising performance.
• Support public awareness advertising objectives, including attention, recall, engagement, message comprehension, and message clarity.
• Provide overall effectiveness measures and, where available, diagnostic outputs such as scene-by-scene analysis, attention heatmaps, emotional response indicators, benchmarking, or creative optimization recommendations.
• Demonstrate evidence of reliability and accuracy.
• Describe whether validation has included Albertan populations, Canadian populations or similar audiences.
• Support the secure evaluation of confidential or unreleased advertising creative.
• Meet Province privacy, security, and information management requirements.
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Quick answers about deadlines, eligibility and submission for this solicitation.
Proposals for SYS-7069 are due by November 16, 2026.
A government agency in Alberta. The buyer's contact and submission details are in the solicitation documents.
Canada Organization.
Submissions are accepted via Email. Follow the instructions in the solicitation documents.
Questions and inquiries must be submitted by November 9, 2026.
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