Digital Communications Software

Provide an enterprise email and SMS communications platform to support statewide public communications, marketing, outreach, education, engagement, and customer relationship activities across its divisions, programs, facilities, and locations.
- Account Management
The solution must:
• Support a centralized parent account with multiple organizational sub-accounts or equivalent structures.
• Support multiple levels of organizational hierarchy.
• Provide centralized administration and visibility across authorized organizational units.
• Support role-based permissions and user account management, including adding, modifying, deactivating, and removing users.
- Approval and Governance
The solution must:
• Support configurable campaign approval workflows.
• Allow designated users to review, approve, reject, or return campaigns for revision.
• Maintain an approval history or audit trail.
• Allow approval requirements and permissions to be configured by organizational unit or user role.
- Email Communications
The solution must:
• Support email campaign creation, customization, scheduling, and distribution.
• Provide a visual email editor and mobile-responsive templates.
• Support audience segmentation and personalization communications.
• Provide email delivery and engagement reporting.
• Support unsubscribe management.
- Centralized Communications
The platform shall allow authorized users at the Department level to create and distribute communications on behalf of multiple divisions, departments, programs, or locations.
- Email List Management and Public Subscription Portal
The Offeror shall provide a centralized email list management and subscription portal that includes the following functionality:
• Ability to upload and manage recipient email lists as needed, including the creation and management of custom topic categories.
• Provide a centralized, publicly accessible subscription homepage where individuals can sign up to receive email communications based on their selected topics or categories.
• Allow Department administrators to control which topics or categories are visible and available for public subscription.
• Provide the ability to create and maintain additional topics or categories that remain hidden from the public subscription homepage and are accessible only to authorized Department administrators.
• Allow administrators to modify, add, remove, display, or hide topics as Department needs change.
- Branding and Templates
The solution must:
• Support the creation and management of Department-branded templates.
• Allow templates to be shared across designated organizational units.
• Allow authorized administrators to update templates and restrict changes to designated content or design elements.
- SMS/Text Messaging
The solution must:
• Support SMS campaign creation, scheduling, and distribution.
• Provide subscriber management, including opt-in and opt-out functionality.
• Support SMS reporting and automation.
• Identify all applicable SMS-related fees and charges.
- Contact and Audience Management
• The platform shall provide centralized contact and audience management, including contact import and export, segmentation, custom fields, lists, groups, and tags.
• The platform shall support subscription, email, and SMS preferences, including opt-in and opt-out management.
- Reporting and Analytics
The solution must:
• Provide campaign performance reporting at the enterprise and organizational levels.
• Allow authorized users to view overall performance and access reports for individual organizational units.
• Report email and SMS delivery and engagement metrics.
• Support report exports.