Content Management System to Website Redesign Services

The vendor is required to provide a new content management system (CMS), and to develop,
design, implement, and provide technical services for the modernization of its web presence, including the main website the college foundation microsite, and the employee intranet. 
- New content management system (CMS), and to develop, design, implement, and provide technical services.
- Goals
• The primary objective is to inform potential students about agency, the programs and courses, and convert them to visit, apply, and register.
• Tell agency story and the importance of technical education through visual branding on the website.
• Develop site architecture and design considering audience needs, accessibility, usability standards, and analytics.
• Develop a site using both archived and revised content provided by agency.
• Migrate content from the old site to the redesigned site as selected by agency.
• Establish guidelines for style and visual look for the college website based on brand guidelines and messaging.
o All designs will utilize the color palette specified by agency and will reflect the overall brand.
o Align all website sections under new architecture and design guidelines.
• Provide ongoing opportunities for staff, faculty, student, and community and public feedback, and provide regular communication during site development.
• Review the recommended ongoing maintenance and development of website and associated staffing needs for future website development.
• Provide file management and initial CMS in support of development environment, system set-up and configuration.
• Provide training for:
o College technical staff
o Creative staff
o Content managers.
• Develop content procedures, workflow, and supporting documentation.
• Final design files will be delivered to agency along with a set of guidelines to maintain consistency.
- Objectives
• Develop site architecture and design considering:
o Audience needs
o Accessibility
o Usability standards
o Analytics
• Develop site using content from agency current sites.
• Make recommendations on reducing the number of website pages from the current site.
• Establish site guidelines for style and visual look for college website based on brand guidelines and messaging.
o All designs will utilize the color palette specified by agency and will reflect the overall brand.
o Align all website sections under new architecture and design guidelines.
• Provide on-going opportunities for staff, faculty, students and community/public feedback, and regular communication during site development.
• Review and recommend ongoing maintenance and development of website and associated staffing needs for future website development.
• Develop content procedures, editorial workflow, and supporting documentation. • Final design and production files will be delivered to agency along with a set of guidelines to maintain consistency.
• Site templates will be designed with content management system in mind.
- Functional requirements
• Effectively communicate with agency key audience through a redesigned website with effective information architecture, user-friendly interface and relevant content.
• The primary audience for this site is prospective students.
• Current students are a secondary audience along with college employees, alumni, benefactors, community partners, employers, and the media.
• Accessibility:
o The site also needs to follow the following for accessibility: web content accessibility guidelines (WCAG) 2.2 defines how to make web content more accessible to people with disabilities.
o Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech cognitive, language, learning, and neurological disabilities. 
o Although these guidelines cover a wide range of issues, they are not able to address the needs of people with all types, degrees, and combinations of disabilities. 
o These guidelines also make web content more usable by older individuals with changing abilities due to aging and often improve usability for users in general.
o Universal accessibility: although english is the primary language of the agency website, ensure that individuals who are non-native english speakers have equitable access to website content and experience through translation and other means.
• Incorporate appropriate tone, new design and technical features, and other strategies to attract and retain audiences.
• Provide design templates for multiple content types including homepage, basic pages, program pages, campus pages, directory, events/calendar,
• News and blog and help articles, policy and procedure pages, giving special consideration to admissions and program pages.
• Ensure website complies with existing federal, state website accessibility laws/rules/guidelines.
• Provide a search engine optimization strategy (SEO) as it applies to the design, architecture, and content creation of the site.
• Site shall use responsive design and adhere to modern web development practices.
• User-based roles for employee editing capabilities based on defined guidelines for accessibility, SEO, and brand guide and approval workflows for review and publishing.
• Sites shall be compatible with all modern browsers on both desktop and mobile operating systems with a strong emphasis on mobile.
• Be available to present findings and provide explanations to stakeholders regarding the design and construction of the final website.
• Using your expertise, itemize and estimate the ongoing costs associated with any proposed solution, including but not limited to hosting, maintenance, and licensing costs.
• Outline any expectation of services or commitments to be provided by agency and a timeline for those services.
- In scope
• Audience reviews and usability analysis: provide audience research based on, but not limited to, google analytics data to drive site architecture and navigation recommendations. 
• Website architecture, navigation, and technical functioning: this project will define architecture for the website based on hennepintech.edu framework, including improved navigation and functionality. the project will fully scope all technical requirements and security for the new website, and site construction will be completed in accordance with the adopted requirements. 
• Website design: this project will provide design requirements for the new website, including areas to adapt and expand our current technology and site construction will be completed in accordance with the adopted requirements. 
• User analysis: review analytics for hennepintech.edu and perform usability tests on hennepintech.edu to guide design and architecture. 
• CMS implementation and training: the project will fully scope all technical requirements for using new CMS including system set-up and configuration, workflows and approval processes. 
• Content strategy and content management: development of content strategy, editorial and other processes for ongoing content management. content guidance based on best practices and re-writing of high-traffic pages. 
• Recommendation on web governance and guidelines for content managers and owners 
• Assessment and location of web applications: integration of catalog and course data, news and announcement to include emergency announcements, storytelling options (blogs), programs and degrees, campus tours, social feeds, employment listings, calendaring, scheduling systems for orientations and testing, forms, student services, directory, search, and others as identified in analysis. 
• Analytics dashboard reporting: integrated reporting in CMS, review and provide feedback on management of google tag manager and integration.
- Out of scope
• Desire2learn (d2l): this project is not designed to structure the college's learning management system, other than linking appropriately to the d2l site to ensure consistency of content.
• Student eservices: this project does not involve the development of state's course registration system, other than linking appropriately to student's e-services
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- The total budget for the first year is $100,000
- Contract Period/Term: 1 year