Website and Promotional Materials Services

The Vendor is required to provide will develop overall marketing strategy and visual identity development, marketing material development and community engagement tools, website redevelopment, and promotional video development.
- Overall marketing strategy & visual identity development
• Develop a comprehensive, investment focused marketing strategy; including a fully modernized visual identity and brand standards. 
• It will include messaging playbook and FDI positioning brief.
• It will be adaptable to local investors (LI1) and foreign direct investors (FDI2.) prospects.
- Marketing material development & community engagement tools
• The marketing collateral, in its entirety, must convey the airport story and value proposition, highlighting
• The airport’s strengths with a background theme that builds on and compliments the strengths of the region. 
• Material will include a downloadable investment toolkit, sector specific one-pagers, pitch materials, a community engagement toolkit. 
• It is to be directed toward both LI and the FDI.
- CYQI website redevelopment 
• The site will focus on showcasing airport story and value proposition; detail its boundaries, service offerings, amenities, both on-site and through local service providers. 
• The site will also provide visitors with pertinent information based on their specific needs (e.g., a site selector for a manufacturing firm will find information pertaining to local skilled trades, education, and supply chain and logistics data.) 
• The site will be available in three languages and be investment focused. 
• It should be positioned for use by site selectors. 
• The site will cater to both LI and FDI visitors.
- Promotional video development 
• The promotional video of airport will give the viewer an understanding of where the airport is situated locally, regionally and globally. 
• It will speak to the strategic advantages it possesses given its on-site features, local services availability, connectivity and proximity to world markets. 
• It will speak to quality of-life issues and present the area as safe, welcoming and inviting. 
• It will be directed toward attracting both li and FDI visitors.
• Accessibility of the website (Web Content Accessibility Guidelines 2.0 (WCAG 2.0)).
• Commonality of language, albeit distributed over three distinct languages (English, French, German) and focus among the four deliverables.
• Other airports/aerodromes around the world that have shown success in attracting high site selector traffic in online analytics and have demonstrated an ability to attract private sector investment.
• Sub-contracting of services is acceptable.
• The airport/aerodrome sector specifically in website/social media design & promotion
• B2B website development
• Content writing
• Marketing and advertising expertise.
- Questions/Inquires Deadline: July 2, 2025