Website Rebuild, Redesign, and Maintenance Services

The Vendor is required to provide to redesign its public website and have an intranet website built. In the redesign of the primary website, the university desires a visually impactful template that highlights student faces/experience and caters to enrollment/external marketing efforts.
- That means simple navigation and clear calls to action for prospective students seeking undergraduate and graduate programs are key — and mockups are available that show desired homepage look/feel. Prominent student videos, action-oriented photos and testimonial quotes are also a must.
- Affiliate websites (like News, Athletics and Alumni) should weave seamlessly into this design and expand upon the core university branding, as should the intranet, which caters to internal audiences (current students, faculty and staff), provides essential tools (Registration, Tuition Payment, MyUSG Connect, etc.) and displays a separate, news feature on its homepage.
- This redesign will include a rebuild of asurams.edu structures and website— with all sites optimized for mobile display and with common visual elements to connect each domain.
- Required Tools/Features to be Included in Project:
• Intranet access restricted by university login
• Degree filtering tool on public site (able to sort by field of study/ program / degree level).
• Global search (excluding duplicate pages/"In the News" clips, and internal content on the intranet).
• Unlimited tagging on news stories.
• Popup modals displaying contact info for authors in news stories.
• News story carousels integrated onto every college/department page.
• A “You Might Also Like” section at the bottom of every news story, which shares links to similarly tagged stories.
• A “What Major is Right For You” quiz with 10 questions that can help guide students to possible majors (see Marquette University for inspiration).
• “Share on Social” options, available on all news stories.
• All skins/templates must have mobile-first design and/or responsive design.
• All fonts and colors must align with current agency brand standards and accessibility requirements.
• Ability to add custom campaign buttons (admissions) and alert banners (keeping with current functionality).
• Make site easier for content managers and administrators to customize.
- Tagline/Branding Implementation:
• The website must prominently showcase agency brand campaign with variations of the theme serving as anchor art atop the homepage and other strategically chosen pages throughout the public site (the college’s pages, admissions pages and Human Resources recruiting page, among others, for example).
• Homepage imagery should be visually impactful and student-centric
• Collaboration will be necessary in outlining appropriate pages to showcase this messaging.
- Personalization:
• Map out unique user journeys for various target audiences (prospects, current students, faculty/staff, families, etc.)