Marketing, Communications and Web Development Services

Marketing, Communications, and Web Development Services including
- Strategy, Brand Architecture and Visual Identity
• Development and delivery of a comprehensive marketing and communications strategy encompassing three (3) distinct brands: the core Program, a startup-focused initiative, and a regulated-sector initiative (oil and gas, fintech, defence, health, and adjacent highly regulated industries).
• Positioning, messaging, and tone of voice guidelines per brand, including a defined architecture that establishes how the three (3) brands intersect and relate to one another. Proponents are to demonstrate their capability by outlining their proposed methodology and providing relevant past examples of similar multi-brand work.
• Tailored Ideal Customer Profiles (ICPs) for each of the three (3) brands, complete with comprehensive buyer journey mapping. Proponents are to demonstrate their capability by outlining their proposed methodology for defining ICPs and providing relevant past examples of similar buyer journey mapping work.
• Logo design and full visual identity development for both new initiatives, including colour system, typography systems, and brand guidelines document; visual identity refresh for the main Program brand to align with the new brand architecture.
• Key Performance Indicator (KPI) Charter tied directly to program outcomes, including client success stories and measurable business impact, rather than digital metrics alone, incorporating institutional KPIs while allowing the Proponent to develop and refine them.
• Sales enablement collateral to support a future Business Development function, including:
▸Targeting and Messaging: ICPs and outreach scripts.
▸Systems and Process: CRM pipeline stages and definitions.
▸Marketing Collateral: Product / service one-pages.
- Website Development
• Rebuild of the existing website (non-e-commerce) with a focus on content consolidation and structural refinement. Proponent will evaluate the existing site map to reuse viable structural elements while modernizing the overall user experience. The final site will be hosted on the Industry Sandbox for AI Computing (ISAIC) servers.
• Minimum Viable Page (MVP) Requirements. The Proponent will be responsible for designing and developing at a minimum, the following core pages and structural components:
1. Primary Landing Page (Main Entry Point)
2. Use Cases / Applications Matrix
3. Startup Initiative Portal (Dedicated Onboarding / Application page)
4. About and Strategic Partners Directory
5. Contact and Lead Capture Page
• Computing configuration information should be presented with clear, comprehensive technical specifications visible to site visitors.
• Client sign-up flow with business registration number capture and public database validation.
• Design and develop a comprehensive suite of website visual assets – including hero imagery, custom iconography, and social templates - derived from, and compliant with, the approved brand identity delivered in Workstream A.
• Content Management System (CMS) enabling the University team to update content independently.
- Social Media, Content and Launch Support
• Consolidation and active management of the Program's existing social channels; new channels recommended and established as appropriate.
• Fully independent social presence for the regulated-sector initiative, separate accounts, separate publishing stack.
• Semi-automated publishing with human-in-the-loop quality control with AI safety and governance implementation by design; fully automated posting without human review is not acceptable. Documented AI safety and governance methodology including prompt-injection defense, output moderation, scope-bounding, and adversarial test methodology.
• Brand-voice enforcement layer for AI-generated content
• Content engine setup: editorial calendar, templates, and production rhythm for written and social formats.
• Client storytelling program using current and former clients.