International Recruitment and Student Services

Vendors provide comprehensive international student recruitment, admissions support, and enrollment management services shall work collaboratively with the College to increase international student enrollment while maintaining high standards of student support, compliance, and ethical recruitment practices.
- International Recruitment and Market Development
• Identify and cultivate new international recruitment markets aligned with College enrollment goals
• Provide market intelligence, recruitment trends, and recommendations for expanding international enrollment
• Develop and implement market-specific strategic international student recruitment initiatives
• Provide expected annual inquiry, application, admit, and enrollment projections
• Demonstrate experience recruiting for community colleges
• Represent FLCC at international education fairs, recruitment events, and promotional activities
• Conduct visits to secondary schools, colleges, educational agencies, and other recruitment partners
- Recruitment Agency Network Management
• Disclose existing education agency relationships, including:
o Number of active agencies
o Number of countries represented
o Number of in-country employees
o Student conversion rates
o Number of currently enrolled students generated annually
• Demonstrate how in-country staff will support achievement of recruitment goals
• Respond to agency inquiries and provide ongoing support
• Recommend new agency partnerships as appropriate
- Application Processing and Operational Support
• Support with collection and submission of student applications
• Reviewing applications for completeness and accuracy
• Conducting preliminary screening of applicant qualifications prior to submission to College
• Assisting prospective students in obtaining required documentation
• Coordinating with College Admissions staff throughout the admissions process
• CRM integration capabilities and API usage
• Data ownership structure
• Reporting platform
- Digital Marketing and Social Media Support The contractor should provide international digital marketing services. Please include a sample campaign and social media strategy. The selected firm shall provide:
• Country-specific digital marketing campaigns
• Social media promotion in targeted international markets
• Development of localized content to increase institutional visibility
• Coordination of online recruitment campaigns
• Performance reporting on digital engagement and campaign effectiveness
- Yield Management The contractor shall implement activities designed to increase enrollment yield, including:
• Organize virtual and in-person yield events
• Conduct webinars and information sessions for admitted students and families
• Provide individualized counseling sessions with prospective students
• Respond to applicant questions throughout the enrollment process
• Collaborate with FLCC staff to improve conversion from admission to enrollment