Multimedia Athletics Marketing Program

The vendor is required to provide management and operation of the MMR program.
- The selected respondent will demonstrate financial strength, strategic alignment, and innovative approaches to maximize the university’s revenue, brand visibility, and support for student-athletes through name, image, and likeness (NIL) opportunities.
- In light of the evolving landscape of collegiate athletics, including recent agency settlements, revenue sharing models for student athletes, and changes in nil policies, the respondent should demonstrate expertise, resources, innovative approaches, and forward-thinking strategies necessary to help state adapt to these significant changes, expand revenue streams, and enhance university athletics brand.
- Program management
• Demonstrate experience in overseeing and executing multimedia marketing efforts, sponsorship sales, media rights management, and content creation.
• Demonstrate experience in selling local, regional, and national creative sales and activation opportunities to enhance the university’s revenue, brand awareness, and positioning with intercollegiate athletics.
• Demonstrate experience in negotiating radio and television deals, as well as relevant production experience.
• Limit the previous experience you submit exclusively to the aforementioned experience respondent has working with member institutions of the following conferences: big ten (big 10), big twelve
(Big ix), atlantics coast conference (ACC), and southeastern conference (sec).
- Revenue generation
• Clearly state the total annual average value (AAV) guaranteed per year.
• Provide a breakdown of specific revenue amounts for each fiscal year and the full term of the agreement.
• Exclude naming rights from the guarantees.
- Cash/signing bonus
• In addition to the AAV guarantee, provide the total dollar amount of cash or signing bonuses to be provided in the first three years of the agreement.
• Provide timelines for disbursement
- Facility naming opportunities
• Define the proposed revenue-sharing percentage or guarantee payment for potential facility naming opportunities, which is separate from the AVV guarantee.
- Capital investment
• Outline estimated capital investment in infrastructure, technology, or other necessary assets to support program growth.
• Overview of total investment in the first three years.
- Assets required
• Other than potential naming rights, detail existing MMR assets required to deliver on the partnership (media rights, sponsorships, digital platforms, etc.).
- Financial stability
• Include financial statements, audited reports, or other documentation that proves financial stability and the ability to deliver on commitments event during market fluctuations.
• Highlight similar relationships with other universities or athletic organizations, along with testimonials or references demonstrating successful execution.
- Strategic initiatives
• Present strategy to integrate the MMR partnership with nil opportunities for student-athletes.
• Demonstrate how this strategy will impact the cap on the university’s revenue sharing payments directly to student athletes as permitted by the house settlement, increase opportunities for student athlete engagement, and enhance the athletics department’s overall financial and branding potential.
• Detail plans for enhancing and expanding sponsorships, media deals, and fan engagement.
- Transition plan
• Provide a comprehensive strategy that outlines the approach and timeline for transitioning all services, assets, personnel, and knowledge from current MMR, if applicable, including key milestones and deadlines.
• Specify the expected duration of the transition period, with a target start and completion date.
•Describe the methodology for ensuring all critical functions continue without interruption during the transition period, including development of a communication strategy.
• Describe how the respondent will collaborate with the current MMR to:
•Ensure all critical functions continue without interruption during the transition period,
•Transfer relevant contracts, sponsorships, and client relationships, and
•Facilitate the transfer of data, marketing materials, and intellectual property.
- Audit and approval rights
• Overview of any audit or inspection rights will the university have in comparing the amounts and sources of revenue generated from its MMR compared to the sources and amounts generated by respondents from MMR of anonymous members of the following conferences: sec and big 10.

- Contract Period/Term: 15 years