Strategic Marketing and Media Placement Services

The vendor is required to provide a full-service marketing entity to serve as a strategic partner for the office of marketing and communication
- The firm will develop and execute a comprehensive, multimedia marketing and advertising plan that will support the university’s annual recruiting efforts for undergraduate, graduate and continuing education programs (in-person, hybrid and online), as well as ongoing brand-building activities across key external stakeholder groups.
- Top priorities of enrollment management include:
• Advancing the university’s mission by supporting executive-level communications, events and activities.
• Increasing enrollment in the university’s academic programs by presenting the distinctive elements of educational experience to prospective students and their families.
• Positively influencing the university’s reputation by communicating key messages and success stories and managing crises and other reputational risks.
• Enhancing the university’s brand equity by promoting the new brand elements, pillar messages and tagline in a credible, consistent and compelling manner to internal and external audiences.
• Increasing employee and student awareness and engagement in key events, activities, initiatives and points of pride across the university.
- The plan should encompass media planning, media buy and media placement for an appropriate mix of platforms, which could include:
• Traditional out-of-home (ooh), digital and social media channels.
• Event sponsorships.
• Grassroots marketing opportunities.
• Terrestrial and streaming radio; and
• Broadcast, cable and streaming tv. - Contract Period/Term: 1 year
- Questions/Inquires Deadline: May 07, 2025