Public Relations and Marketing Services

The Vendor is required to provide support brand advancement, develop and deploy comprehensive communications strategies across paid, earned, and social media, and provide creative production of key materials.
- This work includes proactive media engagement, public relations, risk communication, community relations, and strategies to reduce stigma and increase awareness of the Trust’s mission and impact.
- Strategic Communications Planning
• Develop a comprehensive, Trust-wide communications strategy aligned with the Trust’s mission, statutory responsibilities, strategic priorities, and beneficiary needs.
• Advise on messaging strategies surrounding key initiatives, grant making, and stakeholder/public engagement.
• Establish performance metrics for communications and outreach efforts
- Public Relations & Media Support
• Support press releases, media advisories, op-eds, fact sheets, and talking points.
• Develop and maintain media lists relevant to statewide and regional Alaska outlets.
• Provide media training, including interview preparation and message discipline.
• Offer rapid response support for emerging issues or crisis communications.
- Marketing & Public Awareness Campaigns
• Plan and implement statewide and regional campaigns to increase awareness of Trust priorities, the use of Trust lands, beneficiary needs, funded initiatives, and system improvements.
• Develop creative concepts, messaging, and visuals for campaigns (digital, print, radio, TV, social, etc.).
• Provide regular reports on campaign performance, reach, audience engagement, and ROI.
- Digital Communications & Content Development
• Audit the Trust’s digital presence and recommend improvements to reach key audiences.
• Support content development for:
• Website updates and user experience improvements
• Social media strategy and content calendars
• Email newsletters and stakeholder updates
• Video storytelling, animations, or explainer modules
• Provide analytics reporting and recommendations to increase engagement.
- Stakeholder, Partner, and Beneficiary Engagement Communications
• Create materials to support communication with grantees, state agencies, Tribal partners, providers, beneficiary groups, and other partners.
• Provide facilitation or communication tools for listening sessions or community engagement efforts.
- Creative Design & Production Services
• Develop high-quality design products including reports, one-pagers, infographics, “explainer” visuals, presentations, and event materials.
• Support design of annual reports, and other organization and/or beneficiary-related publications.
• Produce templates and brand-consistent tools Trust staff can use.