Marketing and Advertising Services

The vendor is required to provide for marketing, advertising, and public relations service, which includes the development, implementation, management, execution, and evaluation of statewide campaigns.
- Develop new creative for elements including, but not limited to: TV, digital ads, radio, social media, billboards, and other out-of-home media, and printed educational pieces to support the major media platforms.
- Provide collateral and educational materials to department and partners.
- Provide materials in English as well as in Spanish.
- Provide a measurable comprehensive paid media placement plan. 
- Craft an efficient paid-media mix for this initiative to include but not limited to: television, radio, print, outdoor signs, social media, and digital ads. 
- In addition, vendor shall be asked to secure free and leveraged airtime, so this media plan may include some leveraged (non-paid) elements.
- Identify unique and unusual methods for delivery and placement of messaging.
- Provide a matrix showing the following for each paid media platform:
• Placement/reach
• Number and name of markets
• Number, length and frequency of advertisements
• Estimated total airtime or GRPS
• Estimated impressions
- Identify resources for capturing and utilizing non-paid media through publicity activities designed to reach audiences at the grass-roots level.
- May include press releases, promotional activities, civic engagement, sporting events, earned media, and social media.
- Contract Period/Term: 3 years
- Non-Mandatory Pre-Response Conference Date: July 21, 2025
- Questions/Inquires Deadline: July 24, 2025