Public Education and Community Outreach Services

The Vendor is required to provide public education and community outreach services or include:
1. Strategic campaign planning
•    Host a kickoff meeting with county communications and engineering staff to review current efforts, project status reports, and branded materials 
•    Develop a comprehensive, data-driven public education campaign covering the period from contract award through the November 3, 2026 election 
•    Conduct an initial landscape analysis, including review of existing public sentiment, demographic composition, and geographic considerations across the county, to include a SWOT analysis and marketing opportunities 
•    Define key messages, target audiences, and success metrics 
•    Establish a campaign timeline with outreach milestones aligned to the county's legislative and election calendar 
•    Identify and coordinate with trusted community partners including local civic organizations, chambers of commerce, school district, business leaders, and municipal liaisons
2. Message development and creative services
•    Develop clear, accessible, and accurate key messages explaining the referendum, the proposed projects, and the tax's structure 
•    Provide factual, consistent messaging about previous sales tax projects and status
•    Work with county staff to expand suite of branded campaign materials consistent with county identity standards.
•    Print collateral: brochures, fact sheets, FAQs, mailers, post cards, 
•    Digital assets: social media graphics, web banners, email templates 
•    Presentation materials for community meetings and speaking engagements 
•    Video or multimedia content for digital distribution and public access channels 
•    Develop culturally appropriate materials and translations as needed to reach diverse communities 
•    Produce an interactive or static project map and explainer tied to the tac-recommended project list
3. Digital and social media outreach
•    Support the county's digital presence related to the referendum, and applicable social media accounts 
•    Develop and execute a digital advertising and social media strategy, including paid and organic content 
•    Create and manage email list communications, including updates to subscribers 
•    Monitor and report on digital engagement metrics throughout the campaign
4. Earned media and public relations
•    Develop and execute a media relations strategy to generate earned coverage in local and regional outlets 
•    Draft and distribute press releases, media advisories, and backgrounders 
•    Help prepare county spokespersons and tac members for media interviews and public appearances by developing talking points 
•    Coordinate op-ed placement and letters-to-the-editor opportunities with community voices
5. Community engagement and events
•    Plan and support public informational meetings and community forums throughout the county's diverse geographic areas 
•    Develop a speaker's bureau program to place informed community messengers at civic organizations, neighborhood associations, and business groups 
•    Represent the campaign or support county staff at community events such as farmers markets, festivals, and neighborhood meetings 
•    Develop a toolkit for community partners and volunteer advocates
6. Paid media placement
•    Develop a paid media plan spanning radio, digital, print, and out-of-home (ooh) channels appropriate for county audiences 
•    Negotiate and place paid advertising on behalf of the county 
•    Manage media buys, track performance, and optimize spending throughout the campaign 
•    All paid advertising must be clearly disclosed as paid for by county. 
•    Political and ethical advertising restrictions under state law apply.