Public Affairs and Public Relations Strategic Communications Services

The Vendor is required to provide public affairs and public relations strategic communications services for include:
- Strategic communications planning
• Communications audits and assessments
• Strategic communications planning
• Audience identification and segmentation
• Message development and message testing
• Narrative development and storytelling frameworks
• Communications calendars and implementation plans
• Campaign planning and prioritization
• Reputation management strategies
• Executive communications planning
• Internal and external communications integration
- Government relations communications
• Public affairs strategy development
• Legislative communications planning
• Policy communications and issue framing
• Stakeholder mapping and influence analysis
• Elected official engagement support
• Third-party advocacy and validator identification
• Public funding education strategies
• Public opinion and sentiment assessment
• Communications support during legislative sessions
- Community engagement and public education
• Toolkit(s) for community education campaigns
• Toolkit(s) and messaging for public awareness initiatives
• Recommend community listening and feedback programs
• Public meeting facilitation and support as needed
• Outreach planning and implementation as needed
• Development of educational materials
• Help create a community ambassador program
• Develop grassroots engagement strategies
• Multilingual and culturally responsive communications
- Coalition development and stakeholder mobilization
• Stakeholder identification and mapping
• Coalition-building strategies
• Partner recruitment plans
• Third-party validator development
• Stakeholder communications programs
• Coalition activation plans
• Community leader engagement
• Partnership development
- Media relations and earned media
• Media strategy development
• News media outreach
• Media conference planning
• Editorial board engagement
• Opinion content development
• Spokesperson preparation and training
• Media monitoring and analysis
• Crisis communications support
• Rapid response communication
• Suggest communications messaging for us by agency communications team
- Campaign development and implementation
• Campaign strategy development
• Audience-specific messaging
• Multi-channel communications planning
• Paid, earned, shared, and owned media integration
• Community activation strategies
• Advocacy and education campaign support
• Creative concept development
• Campaign implementation management
- Issues management and crisis communications
• Establishing key performance indicators
• Public sentiment tracking
• Media analysis
• Stakeholder engagement measurement
• Campaign performance evaluation
• Return-on-investment assessments
• Recommendations for continuous improvement.