Police Station Strategic Communications and Community Outreach Services

The Vendor is required to provide on-call police station strategic communications and community outreach services to the City.
- The creation and implementation of a comprehensive strategic communications and marketing program is needed to help inform, engage and provide transparency to the public throughout the planning and decision-making process.
- Services will include community engagement efforts and ongoing strategic communications and marketing initiatives to ensure the community is well-informed and has meaningful opportunities to participate in the planning process.
- Strategic Communications Plan
•    Develop an overall communications strategy, including key messaging, copywriting, branding, and positioning for the project
•    Prepare clear and consistent messaging materials, including, but not limited to, talking points and FAQs
•    Establish communication protocols and timelines aligned with project milestones
- Community and Stakeholder Engagement
•    Develop and implement a public outreach and engagement plan
•    Support community meetings, workshops, and stakeholder briefings
•    Prepare outreach materials and summarize public input and feedback
•    Attend stakeholder meetings as required
- Digital Messaging Strategy
•    Create and manage digital content, including videos, photography, graphics and social media materials
•    Develop campaigns to increase public awareness and engagement
•    Ensure consistency of messaging across all digital platforms
- Monitoring and Reporting Analytics
•    Track and analyze engagement metrics and outreach effectiveness
•    Monitor social media, community pages and news outlets for media surrounding the police station and provide insight into strategy
•    Provide regular reports summarizing performance and key insights
•    Recommend adjustments to strategies based on data and community feedback