Branding Services

The Vendor is required to provide creative agency to develop a comprehensive brand identity for agency.
- This identity must honor the proud histories of both founding departments while establishing a bold, cohesive, and authoritative visual system that positions agency as a modern, community-trusted public safety institution.
- Agency will serve as a genuine creative partner throughout the discovery, development, and rollout phases, working closely with communications professionals, fire department leadership, elected officials, and community stakeholders to produce a brand that resonates from the inside out.
- Encompasses four primary phases: Discovery and Listening, Brand Development, Asset Production, and Public Launch Support.
- Apparatus markings, decaling styles, and color treatments on active vehicles
- Exterior and interior signage, including station identification, unit designations, and commemorative elements
- Day-room traditions such as framed photographs, memorial boards, challenge coins, historical patches, and informal symbols of unit pride
- Uniform and gear markings, including shoulder patches, helmet decals, and rank insignia
- This report must identify legacy design elements, color associations, iconographic patterns, and cultural touchpoints that carry significance to current personnel. 
- The report will serve as a foundational discovery document informing all subsequent concept development.
- These sessions must be structured to elicit substantive, actionable feedback rather than general impressions.
- This report must synthesize findings across all input sources, identify areas of alignment and tension between the two legacy departments, and articulate clear brand values, design principles, and visual direction recommendations that will guide concept development.
- Primary Logo System
•    Full color, greyscale, and single-color (black and white) versions of each variation
•    Horizontal layout for standard digital and print use
•    Vertical or stacked layout for applications with limited horizontal space
•    Icon-only version featuring the primary shield or insignia mark for use on patches, pins, and compact digital applications such as app icons and social media profile images
•    All logo files shall be delivered in formats suitable for both print production and digital deployment, including scalable vector formats and high-resolution raster exports at a minimum of 300 DPI.
- The palette must be tested and documented for compliance with WCAG 2.1 AA contrast standards across all primary use cases, including text on background, logo on apparatus, and digital interface applications.
- Brand Standards and Application Guidelines
•    Apparatus decaling on vehicles ranging from rescue units to aerial ladder trucks up to 30 feet in length
•    Embroidered patches at standard sizes used for shoulder insignia and Class B uniforms
•    Uniform pins at approximately one inch in diameter
•    Station signage and architectural applications
•    Official letterhead and document templates
•    Digital applications including website headers, social media graphics, and presentation templates
•    High-visibility gear and safety equipment with specific guidance on contrast and legibility requirements.