The Vendor is required to provide voters across the state through strategic media buys and multilingual placements that have meaningful reach to raise awareness of election messaging.
- Media plan should consider voters from varying backgrounds and age ranges with a focus on 18-39 year-old, rural, and historically marginalized voters.
- Develop and execute a multi-platform broadcast strategy that includes professional-grade television and radio spots that highlight important election related information ahead of the 2026 general election.
- Objective
• Coordinating and conducting in-person recording sessions with division provided talent
• Providing production guidance (e.g., wardrobe, staging, general on-camera support)
• Completing all post-production (i.e., audio/video editing, broadcast-ready formatting, applying provided graphics and branding for TV, adding captions for accessibility)
• Managing multilingual media placement statewide, including coordination with broadcasters
• Providing affidavits and proof of performance
• Delivering post-campaign reporting with useful performance insights.
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