Campaign Production, Roll Out and Management Services

Provide creative production, campaign development, content production, and implementation support for VFK marketing initiatives for the new campaign launch.
- Campaign Production Plan
• Develop and maintain a comprehensive campaign production and deployment plan.
• Identify key deliverables, responsibilities, dependencies, production schedules, review and approval periods, milestones, and anticipated deployment dates.
• Coordinate production schedules with VFK and its designated agency partners to support timely campaign implementation.
• Update the production plan as necessary throughout the engagement to reflect approved changes in priorities, timing, deliverables, or media requirements.
- Media Alignment and Agency Coordination
• Review applicable paid, owned, shared, and earned media plans to ensure campaign creative, messaging, and assets are aligned with planned communications and
distribution channels.
• Coordinate closely with VFK’s designated media and planning agency regarding the specifications, timing, and implementation requirements for paid media initiatives.
• Coordinate with VFK staff and designated subject matter experts and agency partners responsible for earned, shared, and owned media.
• Develop and deliver creative materials in the formats, dimensions, specifications, and versions required for their intended channels and placements.
• The Proposer shall not purchase or place paid media unless separately authorized in writing by VFK.
- Video and Photography Production
• Review VFK’s existing photography and video library to identify usable assets, content gaps, and additional production needs.
• Plan, coordinate, manage, and execute photography and video production, including pre-production and post-production, required to support the campaign. This includes processing, editing and archiving of all photos and videos.
• Responsibilities may include, but are not limited to, production planning, vendor coordination, talent, locations, scheduling, permits, production crews, editing, postproduction, music rights, licensing, usage rights, accessibility requirements, and delivery of final files.
• Coordinate with the VFK Film Commission and other applicable entities regarding location requirements, filming processes, permissions, and permits.
• Ensure appropriate releases, licenses, work-for-hire agreements, and usage rights are obtained for produced campaign materials.
- Account Management and Project Administration
• Designate a primary account lead and identify key personnel responsible for delivery of the Services.
• Establish and maintain project timelines, production schedules, status reporting, review meetings, and approval workflows.
• Conduct regular status calls or meetings with VFK and designated agency partners regarding active projects and upcoming deliverables.
• Maintain an updated project-status report identifying assignments, responsible parties, deadlines, approvals, and outstanding decisions.
• Maintain ongoing budget tracking for production activities and notify VFK of anticipated budget variances before incurring additional costs.
• Coordinate review and approval of deliverables with VFK and obtain required approvals prior to final production or deployment.
• Maintain responsive communications with VFK staff and other designated project partners.