Strategic Marketing, Communications, Creative and Media Services

Full-service marketing and communications agency capable of providing comprehensive strategic, creative, advertising, media and campaign-support services to advance City priorities, programs, services and community initiatives.
Services should include:
• Strategic marketing and communications planning, including development of marketing objectives, strategies, communications plans and measurable performance goals.
• Integrated campaign development and execution across traditional, digital and other appropriate communications channels.
• Brand strategy and management, including development and application of campaign identities, messaging, positioning and creative concepts.
• Creative services, including concept development, copywriting, graphic design, advertising creative, layouts, scripts, storyboards and other campaign materials.
• Content and production services, including coordination of photography, video, printing, displays, collateral and other production needs from concept through completion.
• Traditional and digital advertising services, including development and execution of paid media campaigns.
• Media planning and buying, including audience targeting, channel selection, media schedules, placement recommendations, purchasing/placement of approved advertising and ongoing optimization.
• Audience strategy and targeting, including development of marketing approaches designed to reach specific demographic, geographic or other priority audiences.
• Digital and social media strategy, including evaluation of existing efforts, recommendations for future campaigns and integration of social channels into broader marketing initiatives.
• Research, analysis and performance measurement to evaluate campaign effectiveness and provide recommendations for adjustments or future efforts.
• Community-awareness and public-information campaigns supporting City programs, initiatives, services, events and other priorities.
• Specialized promotional initiatives, which may include direct-response campaigns, internal communications, presentations, community engagement promotions and other specialized marketing activities.
• Ongoing strategic consultation, including regular planning meetings, campaign ideation, review of City marketing efforts, recommendations and strategic counsel.
• Account and project management, including coordination of multiple simultaneous projects, schedules, deliverables, vendors and production activities.
• Budget and cost management, including development of project estimates, media budgets and procedures for monitoring expenditures.
• Third-party vendor coordination, including management of approved photographers, production companies, printers, media outlets and other suppliers when necessary.
• Quality control and approval processes ensuring that marketing plans, creative materials, media schedules and expenditures are submitted to the City for authorization before execution.
• Ability to provide continuous, responsive agency support for both planned campaigns and emerging City communications or marketing needs.