Public Relations Services

The Vendor is required to provide public relations services for include:
• Develop an integrated and dynamic public relations strategic plan for the destination focusing on leisure travel.
• The plan shall be designed to increase awareness of the destination, to create a positive perception of the destination, and to drive first-time visitation as well as return visitation to the area.
• Plan and execute a minimum of two (2) annual in-market media missions and media events that align with and support marketing goals and objectives as well as the overall public relations plan.
• This may also include consumer activations.
• Provide support with local media inquiries and pitching efforts that support advocacy and maintain brand perception within the agency media market.