Strategic Communications Services

The Vendor is required to provide strategic communication services to celebrate the 40th anniversary of the proposition 65 law.
- Documentary video and social media highlight reels
1. Documentary-style video and accompanying highlight clips
•    Tell the story of proposition 65 and highlight the law’s goals and impact. 
•    Feature historic footage from the 1986 referendum campaign, which could include interviews with the law’s original creators, proponents, and critics. 
•    Feature current and retired office staff who work on proposition 65 implementation. 
•    Showcase impacts – new and historic – of the law on consumer products.
•    Showcase the findings of scholars who have documented the law’s positive impact on public health in state and beyond. 
•    Showcase community voices that reflect lived experiences of exposure and prevention.
2. Sixty to ninety (60-90) second videos
•    Provide clear explanations of proposition 65 warnings for the average consumer. 
•    Provide an overview of compliance for businesses. 
•    Personalize the law through storytelling pieces that address basic, universal concerns. 
•    Celebrate the law’s visible and invisible victories. 
•    Project voices from community and non-governmental organizations that can attest to the law’s impact on the public, ideally profiling a few key stories. 
•    Highlight how businesses use the law to create more environmentally friendly and health-protective consumer products.
- Video and reels options:
•    10-15 minute documentary-style video: this video will serve as the primary narrative asset, providing a comprehensive overview of proposition 65.
•    3-4 shorter thematic cuts: these shorter videos will be edited from the main documentary footage in ways that will be engaging and shareable on social media platforms.
•    5-10 minute documentary-style video: this video will serve as the primary narrative asset, providing a comprehensive overview of proposition 65.
•    5-6 60-90 second videos and shorter thematic cuts: these will include videos that include new content for consumers and businesses, in addition to shorter videos clips edited from the main documentary footage that are engaging and shareable on social media platforms.
- Campaign development, media outreach, and community engagement
•    A written communications plan, to be approved in regular consultation with office staff that would orient and organize our campaign development, media outreach, and community engagement work over the course of 2027, and ensure that our outreach is delivered in Spanish, where appropriate. 
•    The plan should incorporate community engagement, plain language communication, and culturally relevant public health narratives.
•    Using our rebrand visuals and language, contractor shall create visually compelling outreach materials for use online that can also be used at in-person events that are accessible to people of all ages, including teens and young children, such as posters, banners, handouts, etc.
•    Written strategies for sustaining community-centered communication beyond the campaign.