Conservation Cost-Share Marketing Campaigns Services

The Vendor is required to provide a short marketing campaign each year to promote the Department’s conservation cost-share programs.
- The summer campaign encourages farmers and landowners in state to enroll in the state’s cost share program and add conservation practices, like cover crops, to their fields to improve the health of their soil and protect water quality in state and downstream.
- Marketing Campaigns
• Uses a mix of 30-second radio ads on farm and rural broadcast stations, digital ads on news publications’ websites, and digital re-targeting strategies.
• Respondent will produce and place 30-second radio ads.
• One male and one female voiceover per campaign (4 spots total).
• Agency will provide the script and review and approve the final radio spots before they are placed.
• Respondent will place and manage digital ads.
• Agency will create digital ads. Respondent will provide digital ad sizes.
• Estimates the size of the target audience and potential reach of the campaigns.
• Includes weekly performance reports and a full performance report after each campaign ends.
• Reach
• Impressions
• Digital ad engagement
• agency will own this data
• Monitors the performance of the digital ads and optimizes them throughout the campaigns.
• Summarizes the marketing campaign’s performance after it concludes.
• Cover crop cost-share campaign will run for 4 weeks beginning on July 6, 2026.
• Crop insurance discount program campaign will run for 4 weeks beginning after November 5, 2026.
• The combined budget for both campaigns is $19,000-21,000.