Public Relations Services

The Vendor is required to provide public relations (PR) services for include:
• Develop a media strategy.
• Develop and distribute written materials (e.g. Press releases, editorials) to media (print and on-line) to generate five to ten unpaid feature articles in travel, tourism and lifestyle publications or websites per month publicity can be related to city events, promotions and destination activities and amenities.
• Leverage the local attractions, annual festivals, historic preservation, and arts/culture scene to build the city’s reputation among leisure and business visitors as vibrant, mid-sized town rich in natural beauty, historical preservation, public art and a destination for distinctive experiences.
• Publicity can be related to city events, promotions and destination activities and amenities.
• Follow up on outreach efforts and track unpaid media coverage received;
• Provide monthly status reports, including estimated number of impressions and media value.
• Work with the city to identify target markets and create an annual calendar filled with seasonal news and story opportunities for a range of media/influencer target.
• Update PR outreach plan and priorities quarterly.
• Verify the budget for visiting media and influencers to ensure funds are best utilized over the course of an annual campaign.
• Continue to generate awareness and interest among target audiences regarding the unique travel and tourism offerings of city.
• Promote key brand messages to travel influencers from media to trade associations.
• Stimulate first-time and repeat visits to the city.
• Track all pr activity and report on results achieved, including media clips with audience reach, circulation, and social shares, when available.
• Communicate regularly via email and will set up weekly or bi-weekly calls as needed during busier periods. 16. Produce all editorial content for releases, calendar listings, pitch letters, media kit materials, and similar items.
• Provide weekly updates to the city's media and influencer lists, including new contacts, outreach activity, and influencer opportunities.
• Provide monthly reporting on audience reach and influencer pricing, where applicable
• Monthly reports outlining PR activities, upcoming priorities and a separate clip report filled with analytics such as estimated coverage views, social shares and domain authority.
• An overall year-end report.