Communication Strategy Services

The Vendor is required to provide communication strategy services to create a roadmap that enhances the town’s ability to communicate effectively with staff, council and the community while fostering transparency, accountability, and stronger community engagement.
1. Communication audit:
• Review existing communication tools and practices.
• Assessment of internal communications process.
• Consult with town staff, councilors, and community members.
• Identify gaps, challenges and opportunities for improvement.
• Evaluation of brand consistency and effectiveness.
• Summary of findings and actionable recommendations including tools, platforms, and methods for effective communication (e.g., social media, newsletters, public meetings, website updates)
2. Develop communication strategy:
• Define a clear vision and guiding principles for town internal and external communications.
• Defined goals and measurable objectives.
• Identify key audiences and recommended approaches.
• Propose strategies for crisis communication, public engagement, and feedback mechanisms.
• Ensure inclusivity and accessibility in all communication efforts.
3. Implementation plan:
• Provide a detailed roadmap for rolling out the communication strategy.
• Include a timeline, required resources, and clearly defined roles.