Tourism Marketing Organization Services

The Vendor is required to provide tourism marketing organization to direct and carry out a destination marketing program for the city.
- Organization will manage and direct the expenditure of a part of the tax revenues generated through the city's tourism tax.
- City must allocate twenty-five percent (25%) of its tourism tax funds ("funds") toward the marketing and promotion of tourism.
- The marketing contract with the city has a term beginning January 1, 2027, through December 31, 2027; however, the city has the option to renew the contract, in one -term increments, for an additional four (4) years.
- Monies channeled through the tourism promotion account are fourfold:
• To attract overnight visitors to city;
• To increase tourism and city tax revenue;
• To increase demand for hotel/motel, resort and campground inventory for the purpose of increasing occupancy; and
• To increase the demand for local attractions and entertainment by visitors of all ages.