Media Campaign Services

The Vendor is required to provide public education media campaign(s) and efforts with the following goals:
• Educate consumers on why they should buy regulated cannabis and hemp products, including cannabis products from state regulated retail cannabis stores, as opposed to unregulated cannabis products;
• The potential benefits state medical cannabis program has for patients, including when the program might be the right choice for certain individuals
• Highlight the ways purchasing cannabis and cannabis products from licensees supports farmers, small businesses, and community reinvestment;
• Inform consumers of how to recognize licensed retail cannabis stores and microbusinesses;
• Emphasize the risks and consequences of underage cannabis use; and
• Educate consumers on responsible cannabis consumption and health risks associated with cannabis consumption, including:
• Cannabis use during pregnancy or while breastfeeding, and
• Overconsumption of cannabis.