The Vendor is required to provide media monitoring platform and strategic partner capable of providing the data and insights necessary to inform and measure the effectiveness of our public relations and communications strategies.
- Comprehensive media monitoring and intelligence
• Multi-channel coverage
• Advanced searching
• Real-time alerts
• Robust analytics and reporting
• Customizable dashboards and reports
- Content and audience analysis
• Content journey mapping
• Audience engagement metrics
• Audience demographics
- Strategic narrative reporting and storytelling
• Thematic and topic analysis
• Voice and sentiment salience
• Data insight reports
• Executive-ready deliverables.
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