Marketing, Communications, and Public Relations Services

Marketing and University Relations team to provide strategic counsel, market expertise, creative thinking and execution support that strengthens the university's visibility and impact.
- The university is looking for a partner with expertise in higher education marketing, public relations, media strategy and integrated communications. Services will include strategic communications planning, media relations, media planning and buying, brand positioning, audience research, campaign development, performance measurement and other related activities that support university priorities.
- The scope of work may include:
• Developing annual and campaign-specific communications strategies that support university priorities and measurable outcomes.
• Providing strategic messaging, audience insights and positioning recommendations that strengthen university brand and market presence.
• Supporting major institutional initiatives, announcements and strategic priorities through communications planning and counsel.
• Identifying emerging trends, opportunities and reputational considerations that may affect the university.
• Developing and executing proactive public relations and media relations strategies.
• Pitching stories and building relationships with local, regional, national and industry media outlets.
• Identifying opportunities to elevate the visibility of university leaders, faculty, students and research through earned media and thought leadership initiatives.
• Providing media monitoring, issue tracking and earned media reporting.
• Developing strategic media plans that support awareness, engagement and conversion goals.
• Planning, negotiating, placing and optimizing digital and traditional advertising campaigns.
• Recommending audience targeting strategies, budget allocations and media investments.
• Monitoring campaign performance and providing recommendations to improve results.
• Advising on brand messaging and content strategy to ensure communications align with university mission, values and strategic priorities.