The vendor is required to provide media relations services, with strategic emphasis on key state markets where appropriate, that increase the university's visibility, credibility, and representation in national and state media outlets, support strategic institutional priorities, and strengthen the university's reputation among prospective students, faculty, donors, policymakers, and peer institutions.
- Requirement:
• Strategic media relations planning
• Media outreach and placement
• Expert source development
• Narrative and thought leadership development
• Media monitoring and opportunity identification
• Reporting and performance measurement.
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